BUSINESS/MARKETING SEMINAR NUMBER

(NOT OFFERED IN 2024-2025)

CREDITS/SEMESTERS: 1.0 credit/2 semesters GRADUATION REQUIREMENT:  CAWL

LEVEL: 12  PREREQUISITE: IB Bus Manage or Adv. Market

CAN COURSE BE REPEATED FOR CREDIT: No DUAL CREDIT: n/a

Students will build upon knowledge learned in previous business courses and apply them to independent, student-led business projects. Students will complete a  project and create a professional business presentation. Project possibilities include: an advertising campaign, a business plan, fashion merchandising promotion plan, international business plan, business community service project, marketing research plan, internet business plan, public relations project, sports marketing plan, and others depending on student interest. Class units of study include: management, operations,

entrepreneurship, advertising campaigns, travel and tourism marketing, hospitality management marketing, e-commerce, fashion, and retail merchandising. All units of study take a global perspective. To complement class learning, students will meet professionals working in various business career fields.